Zee Business, the Hindi business news channel from the house of Zee News Ltd, is conducting a Business School survey, in association with international research firm Synovate.
The survey, claimed to be the first such B-School survey in India by a TV channel, would be a ready reckoner for both aspiring B-School students and recruiters. The survey results will be out by the end of this month.
Talking on the occasion, Barun Das, CEO, Zee News Ltd, said “This is our first initiative to connect with B-schools and the future business professionals.”
The Zee Business B-School survey is currently on and is being currently carried out across the top Indian Cities & towns. A special microsite, www.zeebiz.com/bschool, has also been created for general public to give their opinion on who they feel should be India’s Best B-School.
As top Indian B-schools churn out young managers for a global market- place, the leading management institutes are looking for ways to become more global. The idea is to create managers who are ready for an increasingly flat world.
“The key aspect that will set our survey apart from the many B-school surveys in the country will be our focus on the Global Linkages - be it Global Placements, International Internships or Global Faculty”, says Raktim Das, business head, Zee Business.
“Our methodology is a very robust one. We are polling all the stakeholders of a B-school, comprising MBA wannabes, recruiters, young executives, current MBAs, and management school faculty.” says Samir Ahluwalia, editor, Zee Business.
“We are not trying to quantify parameters that are debatable such as the number of academic papers written by the B-school’s faculty or how many books it has in its library or how big is the campus.” Ahluwalia adds.
The survey is being carried out across the top 10 cities of Delhi, Mumbai, Kolkata, Chennai, Bangalore, Patna, Guwahati, Lucknow, Jaipur and Ahmedabad.
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