Wednesday, August 6, 2008

B-schools tailor courses for offbeat jobs

NEW DELHI: India’s rapidly-growing economy is throwing up demand for new skill sets. And educational institutes are introducing niche and unheard of courses to meet industry demand.

From Tata Institute of Social Sciences’ (TISS) PG degree (MA) in social entrepreneurship, J K Business School’s MBA in corporate social responsibility (CSR) and Indian Clinical Research Institute’s (ICRI) management course in medical tourism to Amity’s MSc in organic agriculture and Welingkars’ course in judiciary management, scores of institutes and colleges are offering specialised courses in a number of new areas.

Two years back, a buoyant clinical trial and pharma industry saw an introduction of a degree course in clinical trial. Take the case of social entrepreneurship. Sensing a trend, both globally and in India, TISS launched a two-year course that aims at training and developing leaders for wealth generation with social progress in social sectors and non-profit organisations.

Amity’s organic agriculture course, launched two months back, has many takers. Two years back, it launched an MBA in organic management and buoyed by its success it launched an MSc programme two months back. “There is a huge demand for professionals in this field,” says Amity University’s Savita Mehta.

J K Business School, which was launched in 2006, is running a course on CSR since last year. It’s a CII-JK business school initiative where students learn about CSR and work with companies specially SMEs, to sort out their problems. This year, students will work with 25 such companies including Sona Koyo Steering, Jindal Steel, Sahara India, Munjal Showa and JK Technosoft.

“Companies in the SME segment often confuse CSR with merely spending money in social projects and there have been issues with carrying out such efforts even when they want to do it,” says J K Business School director general Reena Ramachandran. “This initiative will help our students in understanding the space as well as support the companies.”

Welingkar Institute of Management, Mumbai, plans to roll out a diploma programme in judiciary management soon. ICRI recently launched a full-fledged course on medical tourism, besides inpatient services & ward management.

“There is a great demand for such modules as the manpower requirement goes up and the need for specialised roles arise.” says ICRI health service director Major General (Dr) M Srivastava. This could just be a beginning. As emerging new sectors throw up new challenges, India Inc would look for relevant skills to meet them. And there in lies opportunities for educational institutes.

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