Ahmedabad : Even if it's not exactly boom time at Indian Institute of Management, Ahmedabad (IIM-A), it'll soon be dhoom' time! Bollywood biggies are going to descend on campus soon and don the hat of professors.
The first-ever course on Bollywood at the institute will roll out on December 23. Confirmations from Sanjay Gadhvi, maker of Dhoom 2' and more recently, Kidnap', and Apoorva Lakhia, director of Shootout at Lokhandwala', have been received and Aamir Khan and Madhur Bhandarkar have also shown keen interest.
The course has met with overwhelming response with 86 students registering for it. This will make it a class even bigger than that of Dr APJ Abdul Kalam!
"I'm happy with the interest students have shown in the course. The reason for launching it was to study the Indian film business as an industry. Plenty of research has been done on relatively new industries like transportation, telecom and retail. I took this opportunity to explore film industry," says Tejas Desai, faculty in-charge of the course titled Introduction to Contemporary Film Industry'.
The course will give students an insight into economics of the industry at various stages of filmmaking production, financing, distribution, marketing and much more, he elaborates. Prof Desai has prepared a case study on Madhur Bhandarkar's Corporate'.
"With this course, I'm also hoping a whole new industry will be opened for students as far as placements are concerned. National and international companies, like Sony, UTV and Big Entertainment, can offer our students good opportunities," says Desai.
The course has been offered as an elective to second-year students of postgraduate programme in their last term at the institute. At present, the schedule is being chalked out and a brief on topics to be taken has been sent to the two directors who have confirmed their involvement.
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